Marketing Management Degree

Associate of Applied Science in
Marketing Management Degree

(not accepting new students into the program after Spring 2007)

Think you want to own your own business?  Know where to start?  How can you tell people about your business?  What would you tell them?  When would you tell them?  Don't know?  Let Heart of Georgia Tech's Marketing Management program help you with these answers!  The Marketing Management program is for those individuals who have the desire to be business owners, but lack the essential skills to actually get the business started.  Apply to the Marketing Management program today and start the journey to becoming a successful business owner!

Typical Coursework Includes:

• Accounting
• Entrepreneurship
• Buying and Merchandising
• Business Law

Why Study Marketing Management:

The goal of Marketing Management is to create profitable customer relationships by delivering superior value, services, satisfaction, and ideas in a competitive marketplace. After completing academic core classes in English, math and microcomputers, a student pursuing the Marketing Management degree will complete an entrepreneurship specialization.

Graduates of this program could select from jobs such as:

• Business Management
• Retail Management
• Media Advertising
• Retail Buying
• Customer Services Representative
• Direct Marketing